Searchmont Resort's retail shop The Outpost moved locations to a newly constructed wing in 2019. To celebrate, I took the initiative to rebrand the store by creating a new logo and having vinyl placed on the outside windows. This logo is now available on select items for sale within the store including clothing items and toques.

The logo features the three main peaks of the store's home, Searchmont Resort, and celebrates the longevity of both the resort and the original store by including the year both were established.

Despite an outline being implemented within the typography and accents on the hill, the logo still maintains a strong contrast with B/W reversed.